Does it reply to every single comment?

No — you decide. Only comments containing a question, only comments matching certain keywords, or all of them. You write the rules.

What happens with spam and abuse?

The agent recognises them and does not reply. Those comments are flagged separately and you can see them in the dashboard.

Is the reply to a comment public?

Yes, the reply is public — which helps everyone else reading the thread. The details move into Direct.

Are comments under ads included?

Yes. On top of that we record which post or ad a conversation came from, so you can see which ad produced a sale.

Does a comment reply count against the AI reply limit?

Yes. Every final message delivered to a customer — in a comment or in Direct — counts as one AI reply.

Instagram comment auto-replies

Comments are what gets lost

A post works, and twenty comments show up under it: “Price?”, “Where are you?”, “In stock?”. This is not Direct — to see them you have to open the post. Usually they go unanswered, or get an answer a day later.

With ads it hurts more: the ad was paid for, the comment arrived, and nobody replied.

What changes

Dichat.ai watches the comments under your posts and your ads, and answers them.

A public reply in the comment — short and specific, so the other readers get it too. For example: “390 000 UZS, free delivery 🙂”.

The rest in Direct — the agent sends that person a private message and carries on there: size, colour, address, phone number. Asking for those in an open comment thread is awkward; in Direct it is natural.

The contact in your CRM — when the conversation finishes, the customer’s details land in whichever system you connected.

How you configure it

The rules are yours:

Which posts. All of them, only new ones, or a selection.
Which comments. Only questions, keyword matches, or everything.
What kind of reply. The agent writes from your knowledge base; you set the tone.
Whether to move to Direct. Yes or no, per rule.

Which ad produced the sale

Every conversation remembers the post or ad it came from. In analytics you can see which creative drew the most comments, which drew the most contacts, and which simply ate the budget.

For a marketer that is the single most useful number, and it is the one nobody can work out by hand.

About spam

The agent recognises spam and abusive comments and leaves them alone. They are flagged in the dashboard — visible to you, but they don’t take your time and they don’t spend your limit.

Through the official API

Reading comments and replying to them go through Meta’s official API. That is what Instagram’s rules allow, and it puts your account at no risk.

Services that automate a browser or ask for your password work differently — and that is exactly why accounts get blocked there.

Getting started

Seven days free, no card required. Direct and comments both work fully during the trial.